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A blend of science and art
You’ll find fragrances in all kinds of products — from perfumes and candles to shampoos, soaps, and laundry detergents.
Fragrances are more than just nice smells. They help express identity, improve wellbeing, and create lasting memories.
Fragrances are made by combining ingredients in carefully measured amounts.
Some ingredients come from nature — like flowers, spices, or fruits. Others are made by scientists to create new or longer-lasting scents.
Behind every fragrance is a balance of technical skill and creative design.
Where do we use fragrances?
In personal care:
Shampoos, soaps, deodorants, lotions and more use fragrance to feel fresh and enjoyable.
In the home:
Candles, air fresheners, cleaning sprays and laundry products use fragrance to create a pleasant environment.
In fine fragrance:
Perfumes and colognes are designed to express personality and style.
In professional spaces:
Hotels, shops and public areas often use scent to enhance customer experience.