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Innovation and sustainability

The fragrance industry is exploring new methods, materials and practices to meet evolving expectations around environmental responsibility, product safety and sustainable development.

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Future-focused fragrance

Sustainability and innovation are central to how the fragrance sector is adapting to global challenges. From improving environmental performance to exploring alternative ingredients and reducing reliance on animal testing, the industry is investing in science and technology to shape a more responsible future. IFRA supports these efforts through frameworks, partnerships and tools that promote safe, sustainable, and forward-looking approaches to fragrance creation and use.

Driving progress in fragrance sustainability

The IFRA-IOFI Sustainability Charter
The IFRA-IOFI Sustainability Charter is the industry’s shared commitment to continuous improvement across five focus areas, including environmental impact, employee wellbeing, and governance. It serves as a practical guide for fragrance and flavour companies working toward common sustainability goals.

Tools for safe innovation
Sustainability is not just about ingredients — it’s also about how materials are assessed, managed and communicated. IFRA promotes the use of tools like Safe & Sustainable by Design, New Alternative Methodologies, and the Green Chemistry Compass to support responsible product development and avoid regrettable substitution.

Collaboration and transparency
Progress depends on shared responsibility. IFRA works with member companies, regulators, scientists and other stakeholders to strengthen industry standards, encourage data sharing and support greater transparency. These efforts help align innovation with long-term sustainability goals.