IFRA Appoints Dr Caroline Li as New Regional Director for Asia Pacific

"Asia Pacific is an important growth region for the fragrance industry," said Martina Bianchini, President of IFRA. "I am thrilled to welcome Caroline Li as she will substantially reinforce the IFRA team. Dr Li’s long-standing experience and proven track record of delivery across Asia positions her well for this key role."

In her new function, Dr Li will lead IFRA’s regional APAC representation, based in Singapore, . Alongside the APAC Regional and Technical Committees, she will focus on delivering jointly agreed priorities in conjunction with the national associations in the region.

Dr Li brings to IFRA over 25 years of product stewardship and regulatory management experience in consumer products, fragrances, and chemicals, gained in major multinational companies including P&G, BASF, CIBA, Exxon Mobil, and Symrise. This includes more than 12 years of leadership in the Asia Pacific region, building and managing regulatory affairs teams in China, Japan, and Korea.

Dr Li holds a Bachelor in Biochemical Engineering from East China University in Shanghai and a Ph.D. in Immunotoxicology from Albany Medical College in New York, USA.

"Caroline’s experience across a range of disciplines and countries, and working with national governments, international organizations, and multi-stakeholder bodies, positions her well for this IFRA leadership position," concluded Ms Bianchini.