Where is fragrance used?

Fragrance first greets many of us in personal-care essentials. A shampoo or deodorant that smells fresh can boost confidence and help set a positive tone for the day. In skincare and cosmetics, delicate scents mask raw material odours and add a moment of indulgence to functional routines.

Inside the home, cleaning sprays, fabric conditioners and air-care products rely on fragrance to signal cleanliness, erase unwanted smells and create a chosen mood — warm and cosy, bright and energetic, or calm and spa-like. Because these products live on textiles and surfaces, their scents are engineered to unfold gradually as we move through a room or wear our clothes.

Fine-fragrance products — eau de toilette, parfum, body mists — let individuals express personality, culture and memory. Perfumers shape these complex compositions in ​“top”, ​“heart” and ​“base” accords so that the wearer enjoys a changing sensory story over hours.

Beyond the household, carefully dosed scent enhances shared spaces. Hotels craft signature fragrances to reinforce brand identity; retailers use scent zones to invite exploration; healthcare settings choose gentle notes that soften the clinical atmosphere. The same science that ensures safety in your laundry detergent guides the diffusion systems that work quietly overhead in these public environments.