Asia Pacific

The Asia-Paci­fic is one of the most diver­se and dyna­mic fra­gran­ce regions in the world — fra­gran­ce plays a gro­wing role in the lives of its peo­ple, cul­tu­res, and economies.

From san­dal­wood in Aus­tra­lia and veti­ver in Indo­ne­sia to jas­mi­ne in India and tea extracts in Chi­na, the region is home to some of the world’s most trea­su­red fra­gran­ce ingre­dients. It is also a rising hub for inno­va­tion, manu­fac­tu­ring, and con­su­mer demand — with vibrant mar­kets and emer­ging trends sha­ping the futu­re of fragrance.

As the region con­ti­nues to grow, so does the impor­tan­ce of res­pon­si­ble regu­la­tion and sus­tai­na­ble prac­ti­ces. Govern­ments and industry ali­ke are explo­ring how to sup­port deve­lop­ment whi­le safe­guar­ding health, the envi­ron­ment, and biodiversity.

IFRA works with mem­bers and part­ners across Asia-Paci­fic to pro­mo­te scien­ce-based Stan­dards and sha­re best prac­ti­ces that help ensu­re fra­gran­ce is used safely and sus­tai­nably — from field to formulation.

IFRA in Asia Paci­fic has its offi­ce in Singapore