Latin America

A uni­ted voi­ce for the fra­gran­ce industry in LATAM

With an acti­ve pre­sen­ce in five coun­tries, IFRA LATAM works clo­sely with natio­nal asso­cia­tions to strengthen the industry’s voi­ce in Argen­ti­na, Bra­zil, Chi­le, Colom­bia, and Mexico.

The­se asso­cia­tions play a key role in pro­mo­ting safe and inno­va­ti­ve fra­gran­ce use, alig­ned with the IFRA Stan­dards and glo­bal best prac­ti­ces. Latin Ame­ri­ca is a vibrant and fast-gro­wing mar­ket for fra­gran­ces, dri­ven by strong con­su­mer inter­est and evol­ving local indus­tries. Through colla­bo­ra­tion and sha­red com­mit­ment, IFRA LATAM and its part­ners are hel­ping to sha­pe the futu­re of fra­gran­ce in the region.

Dri­ving sus­tai­na­ble growth in a diver­se region

Latin Ame­ri­ca is a region of con­trasts — from vibrant urban mar­kets to remo­te sour­cing regions — and faces impor­tant cha­llen­ges around sus­tai­na­bi­lity, gover­nan­ce, and fair development.

Through regio­nal part­nerships and adhe­ren­ce to IFRA’s glo­bal Stan­dards, the industry is wor­king to pro­tect bio­di­ver­sity, pro­mo­te res­pon­si­ble sour­cing, and strengthen the role of Latin Ame­ri­ca in the futu­re of fragrance.