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What is a fragrance?

A fra­gran­ce is a mix­tu­re of ingre­dients desig­ned to pro­du­ce a plea­sant or dis­tin­cti­ve smell.

A blend of science and art

You’ll find fra­gran­ces in all kinds of pro­ducts — from per­fu­mes and cand­les to sham­poos, soaps, and laundry detergents.

Fra­gran­ces are more than just nice smells. They help express iden­tity, impro­ve well­being, and crea­te las­ting memories.

Fra­gran­ces are made by com­bi­ning ingre­dients in care­fully mea­su­red amounts.

Some ingre­dients come from natu­re — like flo­wers, spi­ces, or fruits. Others are made by scien­tists to crea­te new or lon­ger-las­ting scents.

Behind every fra­gran­ce is a balan­ce of tech­ni­cal skill and crea­ti­ve design.

Where do we use fragrances?

In per­so­nal care:
Sham­poos, soaps, deo­do­rants, lotions and more use fra­gran­ce to feel fresh and enjoyable.

In the home:
Cand­les, air freshe­ners, clea­ning sprays and laundry pro­ducts use fra­gran­ce to crea­te a plea­sant environment.

In fine fra­gran­ce:
Per­fu­mes and colog­nes are desig­ned to express per­so­na­lity and style.

In pro­fes­sio­nal spa­ces:
Hotels, shops and public areas often use scent to enhan­ce cus­to­mer experience.

A single scent can unlock memories, change your mood, or make a moment unforgettable.”